Fashion Digital Los Angeles

The West Coast is known for its innovation. From small start up companies to medium-sized businesses, retailers know they must be nimble in order to succeed in this cut-throat environment. Experimenting with new technologies and embracing failure on the path to growth are crucial. At Fashion Digital Los Angeles, we are proud to bring together top innovators in this space to discuss best practices and lessons learned about strategies that worked, and, perhaps more importantly, what didn’t. Fashion Digital Los Angeles 2015 strives to facilitate — and raise the bar on — industry conversations with the hope that you’ll walk away with some actionable items and new insights to bring back to the workplace.

Program

The New Mousetrap: Customer Acquisition Strategies

One of the biggest challenges for many retailers continues to be determining the best acquisition strategies, especially in an ever-changing environment where what may have once been relevant is no longer appealing to the targeted consumer. In this opening panel discussion, learn what strategies are working best today and discover how others are measuring their successes. Discover some new tools for acquisition, as well as best practices for building new programs.

Best Bang for the Buck: Maximizing the ROI on Your Ad Spend

Minimal budgets and small teams make it difficult for many retailers to figure out the best approach when it comes to their ad budgets. Compounding this is the rise of new platforms on what seems to be an ongoing basis. From paid search and display to retargeting, email and now an increase in televised commercials, retailers are constantly in a state of determining the best platforms for monetization. This session will shed light on how to best optimize your ad spend with a minimal amount of resources. Panelists will share best practices for measuring conversion rates along the path to purchase and will shed light on how to best use specific attribution tools to understand returns.

What’s Next: New Business Models in Online Retail

From new business models that were born within the sharing economy to next-generation commerce within the confines of collaborative consumption, online retail is an ever-evolving industry that’s changing the way consumers shop. Learn what works and what doesn’t in this new world. In this session, discover how social shopping drives fashion retail and how retailers can work with these emerging companies to drive their own growth.

Keep Them Coming: Growing Your Customer Pool

Retaining your existing customer database is critical, but perhaps even more important is increasing both the number of sales and their dollar volume. Gain key insights into the best tools and outbound marketing strategies for retaining customers and increasing their loyalty to your brand. Learn how big data plays into all of this and how retailers measure their ROI, and discover the best approach to customer segmentation and CRM tools as they relate to retention strategies.

Living in a Social World: Optimizing Paid/Owned/Earned Media

With the rise of social media and new platforms constantly being developed, it’s difficult to know how to best navigate the various channels — and how to stay ahead of the curve. In this session, learn the tricks of the trade to maximize the investments — both financial and time — spent for Facebook, Twitter, Pinterest, Instagram and the next new channel. Discover which channels are best suited for paid, owned and/or earned media — and which channels are simply a waste of resources.

Having It All: Online and Offline Worlds Collide

As younger, more innovative retailers are establishing their presence in a brick-and-mortar world, more established retailers are working to figure out their roles in the digital space. As a result, the industry has seen effective partnerships between the two. At the same time, consumers are expecting a consistent integrated experience across all channels. In this discussion, discover the risk and reward of building out these relationships, how the two types of retailers can live together harmoniously and learn how the integration of data is key.

Content + Commerce 2.0: Brands as Publishers

More and more retailers are integrating content into their marketing strategy. From small scale blogs to launching a publication, apparel brands are exploring the opportunities and challenges of being not only a brand but also a publisher. In this session, learn how retailers are using content to maximize their customer acquisition and retention strategies.

Second Screen: There’s Something about Mobile

More and more retailers are integrating content into their marketing strategy. From small scale blogs to launching a publication, apparel brands are exploring the opportunities and challenges of being not only a brand but also a publisher. In this session, learn how retailers are using content to maximize their customer acquisition and retention strategies.

ABOUT FASHION DIGITAL:

Our mission is to identify and spotlight retailers and brands who are executing innovative e-commerce strategies to produce massive ROI in areas such as customer acquisition, customer retention, multichannel, mobile, email, social marketing. In doing so, we hope to highlight successes to emulate and failures to learn from, as well as promote technology providers whose solutions are simply superior.

One of the most important ways in which we make our events more successful is by limiting the ratio of service providers to retailers at 1:2. In this way, two out of every three people you meet at Fashion Digital is a retailer or brand who is putting their business on the line when they make key decisions with regard to e-commerce strategy.

 

REGISTER:

Register now for Fashion Digital Los Angeles!

MAILING LIST:

Sign up to receive updates about this conference.

 

GET INVOLVED:

Reach out to discuss a speaking, sponsorship, or media partner relationship with Fashion Digital New York. Powerful opportunities abound to get your firm front and center in the minds of the people you are trying to reach.

Registration Questions
Maria Bauser
(646) 862-6136
mbauser@greenpearlevents.com
Conference Producer
Crystal Everson
(646) 502-7870
ceverson@greenpearlevents.com
Marketing and PR
Heather Eisenstadt
(646) 862-6128
heisenstadt@greenpearlevents.com
Sponsorship & Exhibiting
Reshma Raniga
(646) 374-4972
rraniga@greenpearlevents.com

 

Twitter @FashDig
Follow us on Twitter @FashDig