2012 Highlights

2012 FDNY Highlights

Nearly 550 have attended Fashion Digital New York (FDNY) on October 10, at McGraw Hill Conference Center in Midtown Manhattan. Learn more from our website: http://fashiondigitalny.com/

FDNY is a one day thought-leadership conference bringing together key decision makers who are shaping, influencing, and changing fashion retail through digital means.

63% of attendees at FDNY are online apparel and accessories retailers, 16% are e-commerce professionals, and 21% are online fashion publishers. See which firms have attended.

Keynote Speakers:

mindyMindy Grossman, Chief Executive Officer, HSN, Inc.

Mindy Grossman is Chief Executive Officer of HSN, Inc. and a member of the company’s Board of Directors. She oversees a retail portfolio which generates more than $3.2 billion in revenue and encompasses HSN, a leading interactive multichannel retailer that offers a curated assortment of exclusive products and top brand names. Ms. Grossman has been responsible for transforming HSN into a lifestyle network, diversifying its portfolio of brands and personalities, and spearheading efforts to evolve the linear network into a multiplatform business.


BobSchwartz1Bob Schwartz, President, Magento

Bob Schwartz serves as President, overseeing revenue and demand generation, brand marketing, and support. His track record of building successful Internet companies and brands includes luxury, fashion, shoes, paid content, interface, and personal computers, generating over $1 billion in eCommerce revenue annually. Bob also founded and remains Managing Partner of SchwartzGroup, a strategic advisory firm focused on Internet commerce for fashion, retail, consumer brands, and media. His experience includes: CEO of Portero.com, President at Vivre, and Founder and GM of NORDSTROM.com.


GregSelkoe2Greg Selkoe, Founder & CEO, Karmaloop

Greg Selkoe is the Founder and CEO of Karmaloop.com, one of the world’s largest and most-respected online retailers of “streetwear”. Greg founded Karmaloop at the age of 25. Under Selkoe’s leadership Karmaloop.com has experienced consistent and, more recently, explosive growth on its way to becoming a hugely successful, multi-platform e-commerce site, lifestyle network and a global epicenter for “Verge Culture”. Karmaloop.com reported 2011 revenues of $130 million, showing 81% growth over 2010’s impressive mark of $72 million.


FDNY Power Panel: UX Design & Business Intelligence

Getting people to your online store is only part of a much larger battle. What you record about each customer’s behavior and what you present to your visitors can make all the difference in how much you sell and the value of each visitor customer. What are some of the best practices and newer more innovative techniques emerging today that are generating incremental revenue per visit? Attend this panel to find out.


  • Brian Kalma, Chief Experience Officer, Gemvara


  • Marko Bon, Director of User Experience, Brooks Brothers
  • Craig Elbert, VP of Performance Marketing, Bonobos
  • Mai Erne, Chief Executive Officer, Hara Partners
  • Kobie Fuller, Chief Marketing Officer, Revolve Clothing
  • Michael Preysman, Founder & CEO, Everlane
  • Jake Stein, COO & Co-Founder, RJ Metrics

How this Conference is Different:

The short answer is that the focus of FDNY is a hard-hitting, in-depth exploration of best practices in driving sales conversions for online apparel retailers. FDNY will bring together high-level decision makers from apparel retailers, publishers, and solutions providers to create an impactful marketplace for exchanging ideas and developing business.

We have done research with 150+ executives to develop this event. In addition, we have curated a targeted attendee list of thousands, online retailers and publishers. At the conference, you can expect to network with over 50 industry leaders and hundreds of apparel retailers and fashion publishers. It will be a powerful event for learning and doing business in online apparel retail.

Confirmed Speakers:

  • Marko Bon, Director of User Experience, Brooks Brothers
  • Katharine Brodie, Ecommerce Manager, C. Wonder
  • Dave Cook, Vice President, TheFind
  • Katherine Crane, Advertising Director, Polyvore
  • James Edge, Partner, BorderJump
  • Craig Elbert, VP of Performance Marketing, Bonobos
  • Mai Erne, Chief Executive Officer, Hara Partners
  • Vanessa Friedman, Fashion Editor, Financial Times
  • Patti Freeman Evans, VP Ebusiness and Channel Strategy, Forrester Research
  • Kobie Fuller, Chief Marketing Officer, Revolve Clothing
  • David Gilboa, Founder, Warby Parker
  • Mindy Grossman, Chief Executive Officer, HSN
  • Divya Gugnani, Co-Founder, Send The Trend
  • Michael Harvey, Chief Operating Officer, CorraTech
  • Jennifer Hyman, CEO and Co-Founder, Rent the Runway
  • Stacy Igel, Founder & Creative Director, Boy Meets Girl
  • Brian Kalma, Chief Experience Officer, Gemvara
  • Liza Kindred, Founder, Third Wave Fashion
  • Ross Kramer, CEO and Co-Founder, Listrak
  • Aliza Licht, Senior Vice President, Donna Karan International
  • Lalena Luba, Vice President, BCBG
  • Áslaug Magnúsdóttir, Co-Founder & CEO, Moda Operandi
  • David Markovich, Chief Executive Officer, PromoteUsNow
  • Chris Mason, Chief Executive Officer, Branding Brand
  • Shauna Mei, Founder & CEO, AHAlife
  • Karen Moon, Co-Founder & CEO, StyleMusée
  • Chris Morton, Chief Executive Officer, Lyst
  • Mika Onishi, Chief Operating Officer, Clique Media / WhoWhatWear
  • Kinjil Parikh, Vice President, Digital Marketing, Saks Fifth Avenue
  • Amber Pepper, Chief Marketing Officer, FarFetch
  • Serena Potter, Global Vice President, Macys
  • Michael Preysman, Founder & CEO, Everlane
  • Dr. Nita Rollins, PhD, Futurist, Resource Interactive
  • Dustin Rosen, CEO and Co-Founder, Pose.com
  • Kathy Savitt, Chief Executive Officer, Lockerz; Future CMO, Yahoo!
  • Bob Schwartz, President, Magento
  • Greg Selkoe, Founder & CEO, Karmaloop
  • Lauren Sherman, Executive Digital Editor, LuckyMag
  • Veronika Sonsev, Chief Executive Officer, inSparq
  • Justin Stefano, Founder, Refinery29
  • Jake Stein, COO & Co-Founder, RJ Metrics
  • Kelly Stickel, Director, Acquity Group & Founder, Remodista
  • Brian Sugar, Chief Executive Officer, POPSUGAR
  • Mattias Swenson, Chief Executive Officer, Bloglovin
  • Vik Venkatraman, Co-Founder, Clothes Horse
  • Amber Venz, President, rewardStyle
  • Daniella Yacobovsky, Co-Founder, Bauble Bar
  • Rony Zeiden, President & Creative Director, RO NEW YORK

The Agenda:

Join us, as we delve into the dynamics of the ever-changing online fashion marketplace to discuss conversions, commissions, automated marketing, and specifics of increasing sales.

  • Pre-Event VIP-Only Reception (October 9)
  • Networking Breakfast
  • Opening Address: Apparel E-Tailing Trends with
    Bob Schwartz, President, Magento
  • Morning Keynote Address: Reinventing Apparel Retail with
    Greg Selkoe, Founder & CEO, Karmaloop
  • Content-Driven Commerce: Innovative Ways to Integrate Story-Telling into Retailing
  • Networking Break
  • Digital Marketing Strategies for Apparel Retailers: Affiliated, SEO, PPC, and more
  • Channel Expansion: Going Mobile, Going Global, Going Mobile Globally
  • Workshop: Email Power-Marketing for Apparel Retailers
  • Social Commerce: Beyond Facebook
  • UX Business Intelligence: Getting More Sales from each Customer
  • Workshop: 20 Things You Can Do to Double Revenue in the Next 6 Months
  • Networking Lunch
  • The Disruptors: Fashion Digital Power Panel
  • Afternoon Keynote: Channel Conflict with Mindy Grossman, Chief Executive Officer, HSN
  • Post-Event Networking & Cocktails