Agenda

Agenda

8:00 AM
Registration, Networking Breakfast & Exhibit Hall Opens

9:00 AM
Opening Remarks

9:05 AM
Three Perspectives of Fashion CommerceSpeaker:
Roy Rubin, Co-Founder, Co-General Manager & COO, Magento

RoyRubin

 

Sponsored by:

Magento180x1451

 

9:30 AM
Morning Keynote Interview: Lubov Azria of BCBGMAXAZRIAGROUPInterviewer:

Annie Georgia Greenberg, New York Editor, Refinery29

Annie Greenberg

 

Speaker:

Lubov Azria, Chief Creative Officer, BCBGMAXAZRIAGROUP

Lubov Azria, Chief Creative Officer, BCBG MAX AZRIA GROUP

10:00 AM
Content + Commerce = More Sales.Fresh, interesting content engages customers, creates site “stickiness” and creates a talking point. However, great content is neither easy nor inexpensive. Despite these challenges, some retailers have  learned how to make compelling content work for them. Meet a panel of retailers who have cracked the content code.

Moderator:
Craig Wax, Chief Executive Officer, Invodo

CraigWax1501

 

Speakers:
Tom Balamaci, General Manager, Zoe Media Group
Mary Cooney, AVP eCommerce, Kérastase & Shu Uemura Art of Hair 
Andy Solomon, Chief Operating Officer, Sole Society
Philippe von Borries, CEO & Co-Founder, Refinery29
Sarah Wallis, Chief Operating Officer, Indochino

Tom Balamaci    Mary CooneyAndySolomon150x225P-VonBorresSarahVeitWallis

10:00 AM
Workshop: E-Commerce Fraud Prevention & Risk ManagementSpeaker:
Don Bush, VP – Marketing, Kount Inc.

DonBush150x2251

 

Sponsored by:

Kount180x145

11:00 AM
Networking Break
Meet and mingle with other fashion e-commerce industry players while enjoying fruit, pastries, coffee and tea

Sponsored by:

Listrak

 

11:45 AM
SESSION A
Growing your Business in a Rapidly-Changing Customer Acquisition LandscapeThe ground is shifting under the feet of online marketers. Google is changing its algorithms and campaign rules, group buying is affecting affiliates and retargeting is now part of most retailers’ business development strategy. New technologies and startups are bringing a host of services to give retailers more bang for their marketing buck. This panel discussion will feature innovative companies that are taking a fresh approach to improving customer acquisition efforts.

Moderator:
Jeff Lunsford, Chief Executive Officer, Tealium

JeffLunsford

 

Speakers:
Dave Beveridge, VP – Marketing, ShoeDazzle
Ryan Gibson, Vice President – Marketing, RKG
Michelle Lam, Chief Executive Officer, True&Co
David Sobie, VP – Marketing & Business Development, HauteLook

Dave Beveridge, VP Marketing, ShoeDazzleKobie Fuller, Chief Marketing Officer, REVOLVEclothingMichelle Lam, Chief Executive Officer, True&Co 

11:45 AM
SESSION B
Turning Small Screens and Fat Fingers into Big OpportunitiesToday, one out of every five visits to leading ecommerce websites now comes from either a tablet or smartphone. Purchase paths have never been more complex.  No standard KPIs exist for customer experiences on this array of devices. A number of companies are having success leveraging mobile. We’ll hear from these companies who will share how they have approached mobile and made it work for their businesses.

Moderator:
Chris Gale, VP Field Operations, Ensighten

Chris Gale, VP Field Operations, Ensighten

 

Speakers:

Ivka Adam, Director of Mobile, Modnique
Dave Cook, Vice President, TheFind
Alisa Gould-Simon, VP – Partnerships & Creative, Pose
Jennifer Grasso, Director of Product, ModCloth
Hilary Peterson, Head of Business Development, Lyst
Jeremy Swift, Vice President – Strategic Accounts, BlueHornet

Ivka Adam, Director of Product, ModClothDave CookAlisa Gould-Simon, VP Partnerships & Creative, PoseJennifer Grasso, Director of Product, ModClothHilary Peterson, Head of Business Development, LystJeremySwift150x225

12:45 PM
SESSION A
Beating Amazon with Inspiration-Based Commerce? Yes, It’s Possible!Amazon has proven to be the king of “fulfillment-based” e-commerce. If you know what you want, Amazon makes it very hard not to buy from them. There is a weakness in this approach that competitors can exploit – the key is an inspiration. Hear from industry experts on how they have been able to inspire customers to buy products that they didn’t yet know they needed when they first visited your site, or only came to buy a single product.

Moderator:
Veronika Sonsev, CEO & Founder, inSparq

VeronikaSonsev150x225

Speakers:
Kobie Fuller, Chief Marketing Officer, REVOLVEclothing.com
Sukhinder Singh Cassidy, Founder & CEO, Joyus.com
David Towers, Vice President – Ecommerce, Wet Seal
David Weissman, President & Co-Founder, Little Black Bag
Jon Provisor, CIO, Guidance

Kobie Fuller, Chief Marketing Officer, REVOLVEclothingSukhindir davidtowers150rightDavidWeissman150Jon Provisor

12:45 PM
SESSION B
Navigating the Spectrum of Global Ecommerce Strategies – From Diving In to Toe DippingFrom the UK to Russia to Brazil, international markets are great opportunities for growth. A host of services have reduced the risk of entering new markets. Is a conservative approach the right strategy? Do you need to move aggressively into markets before the competition mounts? What are the common mistakes to avoid?

Speakers:
Michael Relich, Executive Vice President & CIO, Guess?, Inc
Jim Okamura, Managing Partner, Okamura Consulting
John Squire, President, eCommera

Michael Relich Jim Okamura John Squire

12:45 PM
Workshop
Double Your Revenue in 6 Months: 20 Things you can do right now to grow your online businessIncreasing online revenue is dependent on a number of critical factors. In this session industry, experts will demonstrate the most fundamental of these areas for fashion brands. Attendees will learn about best practices used by top eCommerce sites around the world.

Speakers:
Heather Nigro, Retail Practice Lead, Corra
Heather Nigro

1:45PM
Networking Lunch 

2:45 PM
A Game Changer for Conversion RatesSpeaker:

Hadar Paz, North America CEO, inside.tm

Hadar Paz

 

Sponsored by:

Inside TM

 

3:20 PM
Afternoon Keynote Interview: Modcloth Co-Founders Eric & Susan Gregg KogerInterviewer:

Christina Binkley, Style Columnist, The Wall Street Journal

Christina Binkley

 

Speakers:

Eric Koger, Chief Executive Officer & Co-Founder, ModCloth
Susan Gregg Koger, Chief Creative Officer & Co-Founder, ModCloth

Eric Koger, Chief Executive Officer & Co-Founder, ModClothSusan Gregg Koger, Chief Creative Officer & Co-Founder, ModCloth

4:00 PM

E-Commerce Ballet: The Need for Agility

In e-commerce, a “build it and they will come” approach is not sustainable. Customers are more demanding competition is fierce. Retailers must be agile to keep pace while building differentiated customer experiences. Hear how leading retailers have made their e-commerce business agile and allowed them to stay a step ahead of customers and competitors.

Moderator:
Danielle Savin, Director – Retail Strategy Consulting, Lyons Consulting Group

Danielle Savin

 

Speakers:

Len Eschweiler, Head of North American Sales & Services, Amazon Webstore
Wilson Fong, VP Business Development, Threadless.com
Eduardo Frias, CIO, Stella & Dot
Elizabeth Ragone, Director – Digital Merchandising, HSNi
Jacob Ajwani, Strategic Director, Monetate

Len EschweilerWilliam Fong Eduardo Frias Elizabeth Ragone Jacob Ajwani

5:00 PM
Cocktails & Post-Event NetworkingSponsored by:

Certona