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Fashion Digital Los Angeles

Hundreds of retailers will meet May 16, 2013, to learn from and network with industry leaders at Fashion Digital Los Angeles. We’re excited to announce that the co-founders of Modcloth, Eric and Susan Koger, and Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria will be keynoting the event.

Fashion Digital LA is the first and only conference dedicated exclusively to apparel and fashion e-commerce. The event provides a unique opportunity for online retailers to hear industry leaders share best practices and stratewgies for addressing the opportunities and challenges specific to fashion e-commerce. With so many digital executives from leading fashion brands in one place, Fashion Digital LA provides unparalleled networking and information-sharing.

Over 550 attendees from 300+ organizations attended the Fashion Digital New York event last October. It featured Mindy Grossman, CEO of HSN and Greg Selkoe, founder and CEO of Karmaloop.

 

Lubov Azria, Chief Creative Officer, BCBG MAX AZRIA GROUPLubov Azria, Chief Creative Officer, BCBGMAXAZRIAGROUP

As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Taking inspiration from art, music, film and travel, Lubov designs for todays woman with a point of view that is informed by her own life and style. Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the companys core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubovs influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of Americas leading design houses.

 

Eric Koger, Chief Executive Officer & Co-Founder, ModClothEric Koger, Chief Executive Officer & Co-Founder, ModCloth

Eric co-founded ModCloth, an innovative online retailer of vintage inspired fashion and décor, known for collaborating with its global community of female customers on the development of inspiring merchandise. Eric hopes to eventually change the way fashion and décor are developed, discovered, and delivered around the globe. He has been recognized by both Inc., BusinessWeek, and Forbes as a top entrepreneur under 30.

 

 

 

Susan Gregg Koger, Chief Creative Officer & Co-Founder, ModClothSusan Gregg Koger, Chief Creative Officer & Co-Founder, ModCloth

Susan started ModCloth when she was just 17. ModCloth was operated out of dorm rooms and basements for four years, and after graduating from Carnegie Mellon University in 2006, Susan and husband/co-founder Eric Koger made the decision to expand and sell vintage-inspired clothing from talented indie designers all over the world. Today ModCloth has grown into a thriving business of over 270 employees, and the company has gained attention for its dedication to customer engagement on the site, as well as for being a vanguard in the social media sphere. Susan was recognized by Inc. Magazine as the #2 Top Entrepreneur under 30 ” and named to BusinessWeek’s 2010 list of the “Best Young Tech Entrepreneurs.” She was also named to Fortunes Most Powerful Women Entrepreneurs List in 2010, Forbes 30 Under 30 in Technology List, and she was named a White House Champion of Change in 2011.

Confirmed Speakers:

  • Ivka Adam, Director of Mobile, Modnique
  • Lubov Azria, Chief Creative Officer, BCBGMAXAZRIAGROUP
  • Tom Balamaci, General Manager, Zoe Media Group
  • Mondy Beller, Vice President- Ecommerce, Pacific Sunwear
  • Dave Beveridge, VP Marketing, ShoeDazzle
  • Don Bush, VP – Marketing, Kount Inc.
  • Erik Bratt, VP Marketing, Tealium
  • Don Bush, VP Marketing, Kount Inc.
  • Des Cahill, Vice President Marketing, Ensighten
  • Dave Cook, Vice President, TheFind
  • Kobie Fuller, Chief Marketing Officer, REVOLVEclothing.com
  • Annie Georgia Greenberg, New York Editor, Refinery29
  • Ryan Gibson, Vice President Marketing, RKG
  • Alisa Gould-Simon, VP Partnerships & Creative, Pose
  • Jennifer Grasso, Director of Product, ModCloth
  • Kurt Heinemann, Chief Marketing Officer, Monetate
  • Rita Kahn, CEO, Fashion TV, President, ZeeReport
  • Eric Koger, Chief Executive Officer & Co-Founder, ModCloth
  • Susan Gregg Koger, Chief Creative Officer & Co-Founder, ModCloth
  • Michelle Lam, Chief Executive Officer, True&Co
  • Jim Okamura, Managing Partner, Okamura Consulting
  • Hilary Peterson, Head of Business Development, Lyst
  • Michael Relich, Executive Vice President & CIO, Guess?, Inc
  • Sukhinder Singh Cassidy, Founder & CEO, Joyus.com
  • David Sobie, VP Marketing & Business Development, HauteLook
  • Andy Solomon, Chief Operating Officer, Sole Society
  • Veronika Sonsev, CEO & Founder, inSparq
  • Jeremy Swift, Vice President – Strategic Accounts, Blue Hornet
  • David Towers, Vice President Ecommerce, Wet Seal
  • Philippe von Borries, CEO & Co-Founder, Refinery29
  • Sarah Wallis, Chief Operating Officer, Indochino
  • Craig Wax, Chief Executive Officer, Invodo
  • David Weissman, President & Co-Founder, Little Black Bag

This Years Agenda Includes:

Content + Commerce = More Sales.
Fresh, interesting content engages customers, creates site stickiness and creates a talking point. However, great content is neither easy nor inexpensive. Despite these challenges, some retailers have  learned how to make compelling content work for them. Meet a panel of retailers who have cracked the content code.

Beating Amazon with Inspiration-Based Commerce? Yes, Its Possible!
Amazon has proven to be the king of fulfillment-based e-commerce. If you know what you want, Amazon makes it very hard not to buy from them. There is a weakness in this approach that competitors can exploit the key is inspiration. Hear from industry experts on how they have been able to inspire customers to buy products that they didnt yet know they needed when they first visited your site, or only came to buy a single product.

Turning Small Screens and Fat Fingers into Big Opportunities
Today, one out of every five visits to leading ecommerce websites now comes from either a tablet or smartphone. Purchase paths have never been more complex.  No standard KPIs exist for customer experiences on this array of devices. A number of companies are having success leveraging mobile. Well hear from these companies who will share how they have approached mobile and made it work for their businesses.

Growing your Business in a Rapidly-Changing Customer Acquisition Landscape
The ground is shifting under the feet of online marketers. Google is changing its algorithms and campaign rules, group buying is affecting affiliates and retargeting is now part of most retailers’ business development strategy. New technologies and startups are bringing a host of services to give retailers more bang for their marketing buck. This panel discussion will feature innovative companies that are taking a fresh approach to improving customer acquisition efforts.

Navigating the Spectrum of Global Ecommerce Strategies From Diving In to Toe Dipping
From the UK to Russia to Brazil, international markets are great opportunities for growth. A host of services have reduced the risk of entering new markets. Is a conservative approach the right strategy? Do you need to move aggressively into markets before the competition mounts? What are the common mistakes to avoid?

The Omnichannel Opportunities in Fashion E-Commerce
From buzzword to boardroom directivethis is one of the most complicated strategies to execute.  Where do you start?  How does mobile fit in your strategy?  Are your systems ready to meet the demands of todays customers?  Well explore why omnichannel is at the top of every ecommerce retailers list of priorities, including a discussion of best practices, upcoming technologies and new trends.


Please check back or subscribe to our mailing list for updates to the program.

Register early and save!


Contact Us:

Reach out to discuss a speaking, sponsorship, or media partner relationship with Fashion Digital Los Angeles. Powerful opportunities abound to get your firm front and center in the minds of the people you are trying to reach.

Conference Producer:
Scott Silverman
scott@greenpearlevents.com
(646) 481-1199

Sponsorship & Exhibiting
Tina Maia
tina@greenpearlevents.com
(646) 783-3947

Conference Registration
info@greenpearl.com
(646) 862-6136

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